ABSTRACT
In this study, the New Coronavirus Covid-19 disease, which first emerged in China in 2019 and spread all over the world in a short time, was tried to be conveyed by using the consumers' attitudes towards functional foods, the literature review and a descriptive research model based on quantitative data. The aim of the study is to reveal the attitudes, awareness and acceptance of consumers towards functional foods during the Covid-19 pandemic process, and to create a perspective for consumers in all age groups. In the study, an online questionnaire method was used for 200 people residing in Istanbul to measure the opinions of consumers about the level of knowledge, awareness and conformity towards functional foods. It was determined that the majority of the participants were 55.0% of individuals between the ages of 25-34, 66.5% of individuals with a university education level and 67.5% of women working in the education sector. While 72.5% of the participants in the study stated that they had not heard of the concept of functional food, 76.0% stated that they did not have any knowledge about these foods. Among the functional foods they know most, probiotic yoghurts (99.0%), kefir products and herbal teas at the same rate (98.5%), cereal biscuits in terms of fiber (98.0%), fruit juices with increased vitamins (97.0%) is coming.